Why is it important to exfoliate before a tanning session?

Exfoliating before a tanning session is crucial because it removes dead skin cells, which creates a smoother canvas for the tanning product. When skin is rough or has a buildup of dead cells, the tanning solution may not apply evenly, leading to patchy results or uneven color. A smooth, freshly exfoliated surface allows for better absorption of the tanning product, resulting in a more even and natural-looking tan. This not only improves the appearance of the tan but also enhances its longevity, as the product can adhere better to polished skin.