What is the price of a Premier membership?

The price of a Premier membership being $59.99 indicates that this amount is set to reflect the range of services and benefits included in that membership level. Premier memberships often offer enhanced features, exclusivity, or access to premium services compared to lower-tier memberships, which is likely seen in the pricing structure. The choice of $59.99 could also be strategic, positioning the membership as an affordable option for customers looking for value without being the most budget-friendly or the highest-tier price. This pricing helps to attract a broad customer base while also promoting the additional perks that come with Premier membership, making it a compelling option for those interested in enhanced tanning services.