What happens if a customer signs up on the 14th of the month?

When a customer signs up on the 14th of the month, they typically receive the prorated amount for their service. This means that instead of paying the full rate for the entire month, they only pay for the remaining days left in that billing cycle.

For example, if a monthly service costs $30, and they sign up on the 14th, they would only owe for the days from the 14th to the end of the month rather than the full amount. This practice is common in subscription services because it ensures that customers only pay for the time they will actually have access to the service, which is fair and customer-friendly.

In contrast, other options would not apply accurately to this scenario. A full rate payment would not be appropriate since the customer is not receiving a full month of service. A customer can indeed sign up at any time, including the 14th, so the notion that they cannot sign up is inaccurate. Lastly, a discount is not typically given just for signing up in the middle of a billing cycle; instead, the prorated approach is the standard method of charging.