What bonus does an EFT receive on bottles at sign up?

An EFT, or Electronic Funds Transfer member, receives a 40% discount on bottles at sign-up, which serves as an incentive to encourage new members to enroll. This discount is a key aspect of the promotional strategy, making it attractive for customers to commit to club memberships. The idea behind this percentage is to provide a significant cost-saving opportunity while promoting loyalty and repeat purchases from the brand. It aligns with the industry standard for customer acquisition bonuses, offering just enough discount to engage new customers without overly undermining the value or profit margins of the products.